ADIDAS UNVEILS FEDERATION KITS FOR AN UNFORGETTABLE SUMMER OF FOOTBALL IN AMERICA

● The Americas’ top teams get bold new kits that reimagine traditional elements with
modern cultural identity for a new generation of fans and players
● Kit built to provide only the best for the athlete – featuring adidas technologies that keep
players comfortable in moments of pressure
● The new collection is available from select retail stores and from 14 th March at selected
adidas retail stores and https://www.adidas.co.za/soccer-jerseys.

South Africa, March 14 th , 2024 – Ahead of the largest international football tournament in the
Americas, adidas unveils the latest series of technical performance kit for five of the most successful
football teams in the world.

Today, fans and players of Argentina, Chile, Colombia, Mexico, and Peru, get their first view of the
home and away jerseys to be worn this summer, whether on the pitch, in the stands or as part of a
modern wardrobe. This latest launch adds to the already released Venezuela kits and will be
complemented later in the year, with further releases to follow for the Jamaican and Costa Rican
Federations.

Each of the home and away jerseys are built to inspire a sense of pride and belonging, blending
traditional elements, with modern style to create something truly new for this next generation of
players. Building on the canvas of the jersey – a symbol of hope and unity – the adidas design team

focused on delivering something that gives an unexpected, and fresh perspective from what has
come before, while remaining respectful and true to their football heritage.
These concepts are explored in different ways throughout the collection, including:

• Fresh application of national colours, and exploration into new bolder hues – as seen in the
  Chile away shirt which evokes tradition via a noble, white base colour – mirroring the snow
  found atop the Andres Mountains – which is ignited by a vibrant blue and red highlight to
  ignite La Roja’s passion ahead of the summer.
• Recoding traditional patterns and applying them in a fresh way, as with Mexico’s home and
  away kits, which are emblazoned with eye-catching folk-art patterns, representing the
  colourful and playful way those from Mexico see life.
• Introducing fresh symbols to traditional federation wear, as with the selection of a phoenix
  to proudly form part of Colombia’s home kit; a motif famously synonymous with fresh
  energy and transformation. The wings of the phoenix applied along the side panel of the
  jersey, hug the body to form a protective layer as players take on a fresh challenge at this
  summer’s tournament.
• Across the collection, a blend of dynamic shapes and colours express the jubilation and hope
  that fans and players share ahead of, and during, a major tournament.

Sam Handy, SVP of Product and Design at adidas said, “We are proud to present our new adidas
federation jerseys – a fusion of artistry and innovation for a thrilling summer of football. Our goal was
to create a collection that showcases the pinnacle of performance, while presenting designs that
embrace the rich tapestry of each nation’s culture. We believe these kits will resonate with modern-
day fans across the globe, encouraging a spirit of expressive freedom – both on the pitch and in the
stands. It is a real honour for us to work with each of these federations, to create jerseys what we
believe will unite everyone who wears them.”

Crafted for performance and to support world class players in high pressure moment, the
lightweight jerseys have been created in close collaboration with each federation – featuring the
latest in adidas performance benefits.

Each jersey includes either HEAT.RDY technology, optimized to keep players feeling comfortable, or
AEROREADY technology, sweat-wicking or absorbent materials that keep players feeling dry. Lighter
crests and additional mesh panels are also applied, helping improve airflow and comfort, to help
players focus on the game at hand.

All adidas teams federation jersey will be available from March 14 th via adidas.co.za and select retail
stores.

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