Category: Fashion

She Moves Us: Dua Lipa and PUMA ambassadors celebrate women who move the world

PUMA has brought together its top female brand ambassadors to celebrate the women who have moved culture and sports forward and to inspire other women around the world. Led by global pop superstar Dua Lipa, PUMA will generate inspiring content over the course of 2021, including talks, videos and interviews with its female ambassadors, guided […]

STEP OUT OF THE SHADOWS WITH THE PUMA DARK DREAMS PACK

Cape Town, South Africa, 26 February 2021 — Step out of the shadows with PUMA’s new fashion-forward Dark Dreams pack. Inspired by our darkest dreams, this goth meets glam line of footwear, apparel and accessories for women features a neon and black colour palette, metallic embellishments and fearless attitude. The Dark Dreams apparel is adorned […]

MAKE HISTORY NOW: PUMA CELEBRATES BLACK HISTORY MONTH WITH ATHLETES, AMBASSADORS, PARTNERS AND COMMUNITY ORGANIZATIONS

PUMA ANNOUNCES MULTI-YEAR PARTNERSHIP WITH THE BLACK FIVES FOUNDATION IN SUPPORT OF BLACK HISTORY EDUCATION REFORM Cape Town, South Africa, 22 February 2021 – This February, Global sports company PUMA is celebrating Black History Month by highlighting the work of Black leaders, partners and community organisations that continue to inspire and shape the future for […]

PUMA signs DJ Snake as ambassador for new Mirage sneaker franchise

PUMA has partnered with famed French DJ and record producer, William Sami Étienne Grigahcine, better known by his stage name DJ Snake. DJ Snake, who is known for pushing the boundaries of music and style, will be the global ambassador for PUMA’s newest sneaker franchise, the Mirage. The Mirage has been brought back from the […]

ATTENTION FASHION REBELS: PUMA HAS YOUR DREAM SNEAKERS

Cape Town, South Africa, 11 February 2021 — Sports company PUMA is expanding its line of women’s footwear with the Fashion Rebels collection featuring two new sneakers – the Hedra and Eris – as well as the existing Kyron. Winnie Harlow, fashion icon and face of the Kyron, will headline these styles.“I’m always looking for […]

SPORTSCENE SHINES A LIGHT ON TFG’S DIGITAL TRANSFORMATION

10 February 2020 – There is plenty of talk about digital innovation and disruption in the retail sector but TFG’s Sportscene brand walks the talk. The brand’s app includes a media channel attracting up to a million views a month and a livestream radio station offering a selection of SA music which is reaching over […]

In-store today: PUMA RS-Connect Drip

PUMA has flipped the switch on the RS design language with the introduction of RS-Connect: a fusion of art and streetwear. Inspired by the shapes and textures of hype art, RS-Connect rides the wave of technological transformation with a fluid and dynamic FUTRO design, futuristic colours, a richly layered upper and unique tooling. Dropping today, […]

PUMA AND NEYMAR JR. DRIVE THEM CRAZY WITH THE FUTURE Z TEASER EDITION

Herzogenaurach, Germany – December 9, 2020 – Sports company PUMA has today launched a special teaser edition of the upcoming FUTURE Z 1.1 football boot, to be worn exclusively by football superstar Neymar Jr. The ground-breaking new FUTURE Z has been developed and engineered to enhance the playing style of the world’s most dynamic playmaker.Built […]

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