DJ SNAKE’S FAVOURITE PUMA SHOE DROPS IN A BRIGHT NEW COLOURWAY
Cape Town, South Africa, 20 April 2021 — Sports company PUMA is dropping the latest colourway, featuring a lighter grey option with accents of blue and yellow, of the all-new Mirage Tech, worn by PUMA ambassador DJ Snake who can be seen wearing the bright, bold style around Paris in new campaign images. Inspired by […]
Naturally Reneé – Think Big – Top Tips for Textured Hair Types
It is a familiar and widespread paradox in the hair industry – those who have curly hair are determined to achieve a straight silk-like look and those with straight hair spend hours with the curling iron, spraying hairspray liberally in pursuit of some volume. Reneé Potgieter is a natural hair health activist and colour alchemist […]
PUMA RS-DREAMER PROTO
Cape Town, South Africa, 19 April 2021 – J. Cole and PUMA Hoops are dropping the next DREAMER silhouette: the RS-DREAMER PROTO, designed with the vision of J. Cole and technology of PUMA. With a one-of-a-kind colourway, this original prototype led to the birth of the DREAMER franchise and subsequent release of the RS-DREAMER. Never […]
A PROGRESSIVE ADDITION TO PUMA’S RIDER FAMILY
Cape Town, South Africa, 14 April 2021 — Sports company PUMA is adding a progressive new design to its popular Rider franchise with the addition of the Wild Rider. Its premium design is inspired by the movement and motion of city life – always going forward, further, faster and beyond. The Wild Rider brings PUMA’s […]
DUA LIPA’S FIRST SOLO CAMPAIGN WITH PUMA FOR THE RELEASE OF THE MAYZE SNEAKER
Cape Town, South Africa, 7 April 2021 — Sports company PUMA has released their first campaign with global pop star Dua Lipa. Shot by fashion photographer Mario Sorrenti, the campaign features Dua Lipa wearing PUMA’s latest sneaker: Mayze, designed with a bold and edgy look in mind.The Mayze is made for those who embrace the […]
FASHIONABLY SUSTAINABLE AT SANDTON CITY
Come to the City committed to Sustainability 26 March 2021 – In celebration of their continued commitment to sustainability, Sandton City invites the public to experience an innovative and visually thought-provoking Fashion Exhibition: Fashion Reimagined. Taking place in Sandton City’s Diamond Walk, until Sunday the 18th of April; this is a Fashion Exhibition with a […]
Cruise Rider Chrome – For those who are making big moves
PUMA’s new Cruise Rider Chrome is a step above the rest with fun colour blocking, a dynamic material mix and a stacked outsole. Worn by PUMA ambassador Winnie Harlow, the Cruise Rider Chrome’s silhouette features a slightly higher midsole with sculpting details, a TPU piece in the back and Rider foam for the ultimate comfort. […]
VINTAGE MEETS MODERN: NEW COLLECTION FROM PUMA AND MAISON KITSUNÉ
Cape Town, South Africa, 23 March 2021— Sports company PUMA and fashion brand Maison Kitsuné are partnering together for the first time for a full collection, merging the brand’s Paris-meets-Toyko aesthetic with PUMA’s classic styles and sport heritage.With a vintage yet modern look, the collection takes from Maison Kitsuné’s roots. The styles merge Japanese and […]
A CHEEKY TAKE ON THE PUMA SUEDE: STREETWEAR MEETS FASHION FOR THE NEW SUEDE MAYU
Cape Town, South Africa, 17 March 2021 — Sports company PUMA has transformed its footwear classic Suede with a cheeky and bold take on streetwear, creating the new Suede Mayu.Streetwear has made its mark on haute couture, resulting in a new age of fashion irreverence. The Suede Mayu plays on this trend with exaggerated proportions […]
PUMA X First Mile training collection for those who believe in a better future
The new PUMA x FIRST MILE training collection for men is made from recycled post-consumer plastic and doesn’t shy away from a workout or its responsibility to the planet. As worn by F1 champion Lewis Hamilton. The FUSE XT (R2399.00) training shoe utilises yarn made from recycled plastic to create shoelaces, lining, and a footbed cover […]