Category: Fashion

FIRST MILE XTREME PACK

Cape Town, South Africa, October 2020 — PUMA’s new release, the LQDCELL Method First Mile Xtreme, captures those quick and explosive movements during high-intensity training and enhances them with LQDCELL stable cushioning. Using yarn from recycled plastic, the materials in this shoe are sustainably sourced from communities of collectors in the First Mile network. Built […]

RUBICON SETTING THE PACE FOR THE FUTURE OF FASHION

 RUBICON SETTING THE PACE FOR THE FUTURE OF FASHION   Johannesburg, South Africa – Award winning local couture fashion brand Rubicon will today showcase their latest classic collection Myth of Origin at South African Fashion Week 2020. The theme of the Rubicon X 2020 Collection is Myth of Origin, a celebration of the return to self. Paying homage […]

PUMA drives female motorsport fashion with Mercedes-AMG Petronas F1 Team Speedcat Mid L

Cape Town, South Africa, 19 October 2020 — Global sports company PUMA is pushing their motorsport women´s collection with the launch of the Mercedes-AMG Petronas F1 Team Speedcat Mid L. The footwear is the stylish procedure of PUMA´s attitude to support gender equality in racing. Full throttle is not a man-owned world. In 1958 Maria […]

PUMA AND VON DUTCH TEAM UP FOR A THROWBACK COLLECTION

Cape Town, South Africa, 15 October 2020 — Sports company PUMA’s sporty streetwear meets Von Dutch’s iconic graphics for the debut PUMA x Von Dutch collection, featuring nostalgic design details like pops of plaid, pink and a material mix of leather and mesh inspired by the Von Dutch baseball caps. Von Dutch emerged as an […]

PUMA REINVENTS RS SNEAKER LINE-UP WITH THE DARING RS-FAST

Cape Town, South Africa, 13 October 2020 — Sports company PUMA has made a bold and colourful addition to its iconic RS sneaker franchise by launching the RS-Fast, which takes cues from the early 2000s and blends in futuristic aesthetics. The RS-Fast is made for the next generation of sneaker lovers, those who are not […]

PUMA AND HYPERCAR MAKER RIMAC CREATE THE WORLD’S FASTEST FOOTBALL BOOT

Herzogenaurach, Germany – October 12, 2020 – Sports company PUMA has teamed up with electric hypercar maker Rimac Automobili to develop the PUMA ULTRA SL FG, the world’s fastest football boot. The limited-edition PUMA ULTRA SL, of which only 412 pairs will be launched, weighs a gravity defying 90 grams, combining elite-level stability, traction and […]

Big Names Sign on with Fashion Handbook SA’S Online Designer Directory

Johannesburg, October 2020 Fashion Handbook South Africa (FHB SA) recently created their online Designer Directory. By signing up the best contemporary fashion brands, they are aiming to help boost South Africa’s local economy. A Fashion First Proudly serving as a destination and point of discovery for the best in local fashion – that South Africa has to offer. Fashion Handbook SA is […]

PUMA UNVEILS THE NEW AFRICAN NATIONS HOME AND AWAY KITS – CRAFTED FROM CULTURE

PUMA presents the vibrant new African national team Home and Away kits. The kits proudly celebrate the heritage and culture found in each of PUMA’s five African teams. Each kit features iconic national motifs re-contextualized into brilliant all-over graphics printed onto their fabrics. EGYPT HOME AND AWAY KITS Celebrating the richness and uniqueness of Egypt, the new Home and Away kits feature bold statement […]

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