DUA LIPA’S FIRST SOLO CAMPAIGN WITH PUMA

DUA LIPA’S FIRST SOLO CAMPAIGN WITH PUMA

Cape Town, South Africa, 7 April 2021 — Sports company PUMA has released their first campaign with global pop star Dua Lipa. Shot by fashion photographer Mario Sorrenti, the campaign features Dua Lipa wearing PUMA’s latest sneaker: Mayze, designed with a bold and edgy look in mind.The Mayze is made for those who embrace the spotlight, on stage and off.

In the campaign Lipa is captured in a backstage set up in a show-stopping look featuring a layered PUMA T7 track jacket with bikini top and fishnets then later en route to an on-stage moment in a vintage PUMA windbreaker over a PUMA dress and zebra tights. Each look speaks to Dua’s styling vision and the versatility of the Mayze sneaker.

“The Mayze is the perfect fit, it works for me on stage and off.

The classic stacked sole is so versatile, I can work it into any look,” says Lipa.A mix of archive inspirations and contemporary PUMA classics, the design of the Mayze features a stacked midsole with a split, derby construction, a TPU piece in heel and a heel tab. 

The upper is a combination of the brand’s leather construction from classic models. Mayze is part of PUMA’s She Moves Us platform, which highlights some of its top female brand ambassadors to celebrate the women who have moved culture and sports forward and to inspire other women around the world. To learn more, click here.

Step into the spotlight with the Mayze (R1 899) when it drops on PUMA.com and at PUMA stores, The Cross Trainer, Archive, sportscene mega stores, Side Step, Shesha and select retailers from 7 April 2021.

Dua Lipa’s first solo campaign with Puma was for the launch of the Mayze sneaker, which is part of the “She Moves Us” platform. The campaign, photographed by Mario Sorrenti, showcased Dua Lipa’s versatility in styling the Mayze both on and off stage, highlighting its adaptability. The “She Moves Us” platform aims to celebrate women who move culture and sports forward through sport, culture, and shared values

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