FERRARI - EYEWEA ELEVATION

FERRARI – EYEWEAR ELEVATION

New Ferrari and Scuderia Ferrari Lines

FERRARI - EYEWEA ELEVATION Ferrari is expanding its eyewear universe with the introduction of two new distinct but complementary collections, directly connected to the brand’s distinctive codes and spheres: the Ferrari line, linked to the fashion & lifestyle evolution initiated by creative director Rocco Iannone, and the Scuderia Ferrari line, inspired by sportscar & racing atmospheres.

The two licensed projects, carried out in partnership with Essilor Luxottica, reflect a desire to extend and streamline the brand’s eyewear portfolio by defining two clear and focused segments in terms of both style and market positioning. The ongoing Ferrari and Scuderia Ferrari lines, alongside the Ray-Ban line for Scuderia Ferrari, feature a diverse selection of sunglasses and optical frames distributed through Ferrari’s official channels and Essilor Luxottica’s Retail & Wholesale network globally.

Thanks to this new category development, lovers of Ferrari style will be able to access a broader and more diverse range of glasses, from luxury models to premium frames, with an organic and integrated shopping experience that combines high-end, sophisticated design with the sporty, high-performance silhouettes typical of racing environments.

Synonymous with lifestyle, elegance and outstanding craftsmanship, the Ferrari line projects the brand’s aesthetic narrative beyond the confines of Formula 1, focusing on the urban and metropolitan context through generous volumes and sinuous shapes in fine, high-quality materials. The frames’ defining elements reflect the aesthetic codes of the fashion & lifestyle collections, creating a stylistic continuum between the creativity of the fashion show and the image of the eyewear to complete the look.

The Prancing Horse, a symbol of passion, achievement and self-expression, is prominently displayed on every model, giving the design strong value content. The Spring/Summer 2024 selection includes Made in Japan titanium constructions, models finished with leather inserts, and high- end acetate silhouettes. The choice of materials reflects the subtle, sophisticated, and ultra-light design of a product enhanced with bold profiles, saddle-
style stitching, crystal lenses, and sophisticated colors such as black, red, Havana textures, and natural shades.

The line is aimed at customers who are particularly attentive to fashion and luxury, cultured and independent, confident but never pretentious, curious but never reckless in their choices; a target audience which, in addition to style aspects, chooses Ferrari products above all for their expertise and craftsmanship.

The Scuderia Ferrari line was conceived and developed on Formula 1 tracks, recalling Ferrari’s active DNA and the adrenaline rush of car racing. The constructions evoke the world of racing and the energy of the paddock, while highlighting the concepts of functionality and flexibility inherent in Maranello’s heritage and progressive ethos.
The shapes have become more sporty, ergonomic, and aerodynamic, favoring technical features and high-strength, resilient materials such as injected plastic and rubber. Wrap-around masks and geometric constructions explore a palette of saturated tones and bright colors, mixed with yellow or red details and lenses with a mirrored, iridescent effect that hint at a passion for speed and advanced performance.

FERRARI – EYEWEAR ELEVATION

The Ferrari Scudetto is displayed on the frames as the primary representation of the key values of innovation, aesthetics, and
technology applied to craftsmanship.

0FH1007
Explore the unexpected with this irregular shield silhouette. An agile arced
metal temple brings a lighter touch to the metal design, creating the illusion
of a double bridge through a clever use of negative space. This style is
available in pale gold with gold mirror blue lenses.

0FH2005U
Sculpting a strong profile in bold acetate, this riff on a classic shape features
a strong, flat brow and thick temple, detailed with the legendary Prancing
Horse logo in metal. Embossed details adorning the temples recall the
craftsmanship of Ferrari’s leather bags, while a classic black color and polar
black mirror lens option enhances a sense of enduring sophistication.

0FH2002QU
Channeling the brave performing DNA of Ferrari and commanding the gaze
with a powerful pilot silhouette, this contemporary style features a flat brow,
statement temples. Inspired by the exquisite craftsmanship of the luxurious
Ferrari car seats, leather details connect the front and the temple. Complete
with the renowned custom stitching and the Prancing Horse logo, this model
is offered in matte black with grey Made in Italy polar lenses.

0FH3001TD
Lithe and lightweight, these fine metal frames celebrate the quality and craft
of Japanese titanium. Featuring an irregular silhouette, they show soft angles
and playful lines, injecting character into an immortal design. The elegance
of this style is enhanced by a flat ultra-thin metal double bridge and a laser
engraved Prancing Horse logo on the temple tip and nose pads. Offered in
brushed silver.