H&M Channels 70s Glamour and 90s Edge for A/W26 Collection
H&M Channels 70s Glamour and 90s Edge for A/W26 Collection
Global fashion powerhouse H&M is turning up the nostalgia for Autumn/Winter 2026, blending the glamorous spirit of the 1970s with the rebellious energy of the 1990s.
The A/W26 collection delivers playful yet refined eclecticism — a bold fusion of vintage references and contemporary attitude.
A/W26: A Celebration of Culture, Style & Sound
The collection launches in two drops, with the first chapter drawing inspiration from the cultural revolution of late 90s Britain — a time when boundary-defying creatives, musicians, and style icons redefined self-expression.
Expect:
- Brit Pop influences
- London subculture references
- Twists on heritage patterns
- Decadent romantic silhouettes
- Chic sporty separates
- Refined yet fresh colour stories
The result? Elevated everyday pieces designed for versatility and experimentation.
Campaign Stars & Creative Direction
The campaign features models of the moment:
Styled by Jacob K and shot in London by Anthony Seklaoui and Mitch Ryan, the campaign captures London’s rule-breaking spirit through a modern fashion lens.
“The A/W26 collection is rich in references: from Britpop through to 90s high fashion icons and leaders. It’s a celebration of culture, style, sound, art, and London’s rule-breaking spirit,” says Eliana Masgalos, Designer H&M Womenswear.
When & Where to Shop in South Africa
The first chapter of the H&M A/W26 collection will be available in South Africa from 19 March 2026.
Shoppers can find the collection:
- At all H&M stores nationwide
- Online via Superbalist
H&M A/W Sound Lounge – Fashion Meets Music
To celebrate the launch, H&M will once again merge fashion and music with the H&M A/W Sound Lounge, taking place at:
Sandton City
21 March 2026
The event will feature live performances from:
- Zee Nxumalo
- DBN Gogo
- Pona & NKLY
- Lelowhatsgood
- MCHLSN
- Deniece Marz
Meet & Greet Sessions
Customers can meet:
- Zee Nxumalo at 11am
- DBN Gogo at 12pm
The sessions will take place at the H&M Sandton City store and are open to all customers.
Win Tickets to the H&M A/W Sound Lounge
Fans can stand a chance to win double tickets to the Sound Lounge by signing up to Fashion News.
Competition closes: 13 March 2026
Ts & Cs apply
Visit hm.com/za for full details.
Why A/W26 Matters
With its blend of 70s glamour and 90s defiance, H&M’s A/W26 collection captures a cultural mood that resonates across generations — merging high fashion nostalgia with wearable modern pieces.
The launch also reinforces H&M’s ongoing strategy of uniting fashion, music, and youth culture, positioning the brand at the centre of contemporary style conversations in South Africa.
Frequently Asked Questions (FAQ)
What is the inspiration behind H&M’s A/W26 collection?
The A/W26 collection by H&M blends the glamorous spirit of the 1970s with the rebellious energy of the 1990s, particularly drawing from late 90s British culture, Brit Pop, and London subculture.
How many drops are in the A/W26 collection?
The A/W26 collection consists of two drops. The first chapter focuses on the cultural revolution of late 90s Britain, celebrating boundary-defying creatives, musicians, and style icons.
When will H&M A/W26 be available in South Africa?
The first chapter launches in South Africa on 19 March 2026.
Where can I buy the H&M A/W26 collection in South Africa?
The collection will be available:
- At all H&M stores nationwide
- Online via Superbalist
Who stars in the H&M A/W26 campaign?
The campaign features:
- Mona Tougaard
- Vittoria Ceretti
- Alex Consani
- Sora Choi
- Angelina Kendall
The campaign was styled by Jacob K and shot in London by Anthony Seklaoui and Mitch Ryan.
What is the H&M A/W Sound Lounge?
The H&M A/W Sound Lounge is a fashion and music event celebrating the launch of the collection. It takes place on 21 March 2026 at Sandton City.
Which artists are performing at the H&M A/W Sound Lounge?
The lineup includes:
- Zee Nxumalo
- DBN Gogo
- Pona & NKLY
- Lelowhatsgood
- MCHLSN
- Deniece Marz
Will there be meet-and-greet sessions?
Yes. Customers can meet:
- Zee Nxumalo at 11am
- DBN Gogo at 12pm
The meet-and-greet sessions take place at the H&M Sandton City store and are open to all customers.
How can I win tickets to the H&M A/W Sound Lounge?
Customers can enter to win double tickets by signing up to Fashion News. The competition closes on 13 March 2026, and terms and conditions apply. Visit hm.com/za for full details.
