adidas x Rich Mnisi ONE OF ONE Event: Inside the Exclusive Collaboration Experience in South Africa
adidas x Rich Mnisi ONE OF ONE Event
Adidas and renowned fashion designer, Rich Mnisi came together to celebrate International Pride month and the launch of the 2023 Pride collection titled “Let Love Be Your Legacy,” at the iconic ONE of ONE party in Johannesburg.
The collection takes inspiration from a heartfelt love letter penned by Rich Mnisi to his younger self, serving as a powerful mission statement and inspiration for active allyship, empowering and championing of the LGBTQIA+ community:
The letter reads, “This is the moment to call yourself worthy, and help others do the same. This is the hour to bond, to love and be loved by family and community. This is the day to love – unbridled, unfiltered, unashamed – and never look back, let love be your legacy.”
The ONE of ONE PARTY hosted on 10 June welcomed a star-studded guest list of local celebrities, key fashion influencers, and industry disruptors, such as Boity Thulo, Cassper Nyovest, Trevor Stuurman, Pearl Thusi, and Sarah Langa, among others.
Attendees stepped out in show-stopping dynamic looks as an ode to the dress code: “All I do is serve”. The adidas x Rich Mnisi pride collection was spotted on some of SA’s hottest content creators such as supermodel and DJ, Ponahalo Mojapelo.
The event featured captivating performances by Kabza De Small, Kamo Mphela, Shekhinah, Que DJ, Lelowhatsgood, Tnx, Nkuley, Adam the Glamour Clown x Phoenix St Anna and Lemon & Herb.
The adidas x Rich Mnisi Pride collection is now available at adidas.co.za and select adidas stores. Join the conversation on social media by following @adidasZA and @richmnisi and using the hashtag #adidasxRichMnisi.
About Rich Mnisi
Rich Mnisi is a South African fashion designer known for his bold, futuristic aesthetic and strong storytelling through clothing. He founded the luxury fashion brand Rich Mnisi, which blends African heritage with contemporary design, often exploring themes of identity, culture, and queerness.
His work is widely recognized for its striking prints, sculptural silhouettes, and fearless use of colour. Mnisi has become one of Africa’s most influential creative voices, with his designs featured in international fashion spaces and collaborations with global brands like Adidas.
Beyond fashion, he is also a cultural curator and storyteller, using his platform to challenge norms and elevate African narratives on a global stage.
About Adidas
Adidas is a German multinational sportswear brand founded in 1949 by Adolf Dassler. It is one of the world’s largest and most influential athletic apparel companies, known for producing footwear, clothing, and sports equipment for a wide range of sports and lifestyle markets.
Adidas is recognized globally for its iconic three-stripe logo and its strong presence in football (soccer), running, basketball, and streetwear culture. The brand has also become a major force in fashion through collaborations with designers, artists, and cultural figures, blending performance sportswear with modern lifestyle trends.
Over the years, Adidas has worked with major athletes, teams, and creatives to push innovation in both performance technology and street culture, making it a key player at the intersection of sport and style.
