PUMA’S SLIPSTREAM BBALL ARRIVES IN PARIS ALONGSIDE LAMELO BALL

Cape Town, South Africa; 12 June 2023 – PUMA and basketball star Lamelo Ball hosted an
exclusive bash in Paris to celebrate the arrival of the Slipstream BBall sneaker on Thursday, 8
June 2023.


The experiential FOREVER. SLIPSTREAM. event brought over 400 attendees to a curated
space which celebrated the crossroads between sports and culture. Upon arrival, guests got to
walk in the shoes of a basketball star, with a tunnel entrance into the event’s main space.
Flipping the world of basketball upside down, the immersive interior featured court-inspired
details from floor to ceiling, created by Trajectoire Studio.


Sneakerheads got to feast their eyes on a museum of Slipstream history, featuring rare and
vintage pairs borrowed from the PUMA Archive in Herzogenaurach, Germany.
To cap off the day, partygoers had the chance to go 1-vs-1 with global freestyle champion
Brisco (@brisco_s3), with Melo as the judge.


The PUMA Slipstream BBall White Archive Green is available from 1 July 2023 from
PUMA.com, Superbalist, Shesha and Archive, while the PUMA Slipstream BBall White-Cool
Light will be available on PUMA.com, Al Capone, Shesha and Superbalist.

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