JD SPORTS EXPANDS TO JOHANNESBURG: SECOND STORE OPENS AT
EASTGATE SHOPPING CENTRE
5 December 2024
Following a successful opening and launch in Canal Walk, Cape Town, TFG is excited to
announce the opening of the second JD Sports store in Southern Africa. The store will
officially open its doors on Tuesday, 10 December 2024, at Eastgate Shopping Centre,
Johannesburg.
Situated in a prime location within the shopping center, the new JD Sports store spans 495
square metres and features cutting-edge retail design. Combining sleek modern aesthetics
with functional enhancements, the store aims to elevate the shopping experience for its
customers.
About JD Sports
JD Sports is an international fashion retailer of branded sports and casualwear, combining
globally recognised brands such as Nike, adidas, New Balance, The North Face and Under
Armour to provide a unique customer proposition.
A Celebration of Local Creativity
JD Sports continues to spotlight South African talent with a collaboration featuring local
artists Boemo and Lorenzo Plaatjies. Together, they’ve created a vibrant mural to be at
The Beach Wall in Braamfontein, connecting art and culture with JD’s global sportswear
heritage.
The Johannesburg store opening will be celebrated with in-store events, including a ribbon
cutting ceremony, giveaways, a customisation station, music, as well as athlete and
influencer appearances.
Grand Opening Day – Tuesday, 10 December
The celebration begins with a ribbon-cutting ceremony at 9:00 AM, marking the start of the
official opening. Attendees can enjoy:
● Exclusive offers, giveaways, and gifts with purchase
● Live DJ performances and music
● Sneaker cleaning services powered by Crep Protect
The store will be open until 6:00 PM, offering an immersive shopping experience.
Opening Week Highlights
JD Sports will host daily activations:
● Wednesday, 11 December: Shoelace customization powered by adidas, live music,
and sneaker cleaning.
● Thursday, 12 December: Live painting and giveaways powered by New Balance,
DJ sets, and sneaker cleaning.
● Friday, 13 December: Tote bag customization powered by Nike, live music, and
sneaker cleaning.
The store will remain open until 9:00 PM on Friday, closing out the opening week in style.
TFG CEO, Anthony Thunström, said this partnership gives TFG an opportunity to entrench
their sports offer even further, affirming TFG’s position in the South African market as the
true destination of choice for athletic and leisure sports apparel. “We’re delighted to be
bringing JD Sports to South Africa. Our sports brands have strong experience and depth in
the local market, and the JD Sports presence will amplify TFG’s leadership position in the
market. We are determined to put our customers first with a truly superior shopping
experience – ensuring they know where to go for the best products available in SA”.
Quote by JD Sports’ International Franchise Director, Chris Rowan “We are very excited to
see our first store in the region come to life and look forward to welcoming our new
customers. This is a further milestone in our international expansion strategy as part of our
‘JD Brand First’ global strategy and we are delighted to be working with TFG, one of the
most respected retailers in South Africa, as we continue to bring JD’s distinctive offering to
more customers globally. Special thanks must go to the teams for their relentless hard work
to deliver this incredible retail experience and our brand partners for their continued support
in our global expansion.”
Expanding JD’s Presence in South Africa
Promising an unrivalled sports brands shopping experience in South Africa, TFG will drive
the JD Sports store expansion of around 50-60 stores over the next 5 years.
ENDS
