LET US CELEBRATE YOU: MOËT & CHANDON AND PHARRELL WILLIAMS LAUNCH A LIMITED-EDITION COLLECTION
PUTTING BIRTHDAYS CENTER STAGE
MOËT & CHANDON AND PHARRELL WILLIAMS LAUNCH A LIMITED-EDITION COLLECTION
PUTTING BIRTHDAYS CENTER STAGE
Moet & Chandon, the iconic French champagne Maison founded in 1743, is delighted to
announce its newest collaboration: The Moet & Chandon Pharrell Williams Limited Edition
Collection launching March 1 st globally, putting birthday celebrations center stage.
Driven by shared values of collective spirit, optimism, and human connection, Moët &
Chandon and Pharrell Williams have come together to reimagine the birthday experience
through the eyes of those who celebrate you. The Maison and Pharrell’s shared vision of
collective joy is at the heart of the collaboration, aimed to create moments that are both
universal and deeply personal, where every detail is crafted to honour those who gather to
celebrate.
Each day, 22 million people around the world mark their birthdays, a ritual filled with the joy
and gratitude of those who make the occasion unforgettable. Whether or not you enjoy
celebrating your own birthday, we all enjoy celebrating the people we love. It’s not about the
gift, but who is giving it. Not the party, but who shows up. And, it’s not about the bottle, but
whom you share it with.
“The best part about a birthday are the people who want to celebrate it with you,” comments
Pharrell. “When I was old enough to toast with champagne for the first time, Moët & Chandon
was my point of reference. I suppose it’s just a tradition; it’s the ritual.”
The Moët & Chandon Birthday Tradition
For generations, Moët & Chandon has been the preferred champagne for birthday toasts,
joining the special day celebrations of royalty and cultural icons across music, sports and
cinema. With the Maison, legendary actor Paul Newman celebrated his 40 th birthday in 1965,
actress Scarlett Johansson celebrated her 30 th birthday in 2014 with her twin brother Hunter,
and Roger Federer regularly celebrates his at home with family and friends. And, the
occasions don’t stop…
The Design and the Offer of the Collaboration
To create a distinctive and unique design for everyone’s birthday, Moet & Chandon and
Pharrell Williams delved into the archives of the House and found that, what today is the
iconic tie on the bottle, was a bow in 1892. The bow symbolizing togetherness, generosity,
joy and surprise is one of the key elements of this Limited-Edition Collection.
The Limited Edition:
Brut Impérial (Gold, Blue, and Red) and Nectar Impérial Rosé (White) – 75cl
The box and bottleneck of Moët & Chandon’s most emblematic champagne, Brut Impérial,
are dressed in Gold, Midnight Blue, Deep Red, as well as White for Nectar Impérial Rosé.
Pharrell signs his creations with white dotted lettering similar to pearls on the box and directly
on the bottle. He also transforms the bottle’s red royal seal into a pearled monogram of his
initials, PW, interconnected and round.
The Campaign
The Moët & Chandon Pharrell Collection launch is accompanied by a global media campaign
featuring Pharrell. Through the eyes of the ones who celebrate you, the story portrays him
and his friends rushing to a birthday party in the heart of Paris. When friends organize a
birthday party, there is always the one who shows up late, the one who takes care of the
cake, the one who chooses the flowers, the one who comes with balloons…and guess who’s
bringing champagne?
The Moet & Chandon Pharrell Limited Edition Collection is available from March 1 st , 2025,
onwards, in selected retail locations.
