PUMA x Neymar Jr. Collection Brings the KING Platinum to the Pitch
PUMA and Neymar Jr. teamed up for their first collection, led by a black-and-white KING Platinum football boot featuring the Brazilian star’s signature NJR branding.
October 2020 — PUMA unveiled its first collection created for Neymar Jr. following the Brazilian football superstar’s move to the sportswear brand.
At the centre of the PUMA x Neymar Jr. collection was the iconic PUMA KING Platinum, redesigned for Neymar with a black-and-white colourway, NJR branding and performance-focused technology aimed at enhancing touch and control.
The collection also introduced a matching range of Neymar Jr. apparel for adults and juniors.
PUMA KING Platinum Neymar Jr.
The PUMA KING Platinum was the standout piece of the collection.
The black-and-white football boot featured Neymar Jr.’s signature NJR logo, integrated into the classic PUMA Formstrip for a subtle connection between the footballer’s identity and one of PUMA’s most recognisable design elements.
The boot was engineered for players who rely on touch, control and creativity, making it particularly suited to the playmaking style associated with Neymar.
Premium K-Leather Upper
The KING Platinum featured a super-soft premium K-Leather upper, with a 3-D touch texture designed to improve control of the ball.
The textured upper was combined with a slim silhouette and a snug knitted tongue to create a locked-in fit.
PUMA positioned the boot as a modern interpretation of the classic KING, bringing traditional leather construction together with newer performance technology.
RAPIDSPRINT Outsole
One of the defining technologies was PUMA’s lightweight RAPIDSPRINT outsole.
The outsole was designed to keep the boot lightweight while supporting Neymar’s quick movements on the pitch.
Combined with the slim profile and knitted tongue, PUMA described the design as the fastest and lightest PUMA KING at the time.
The result was a KING that retained the heritage of PUMA’s iconic football boot while adopting a more modern, performance-driven construction.
Neymar Jr. PUMA Apparel Collection
The football boot was accompanied by a wider Neymar Jr. apparel collection.
For adults, the collection included:
- Neymar Jr. 2.0 Logo Tee
- Neymar Jr. 2.0 Track Jacket
- Neymar Jr. 2.0 Track Pant
The junior collection included:
- Neymar Jr. 2.0 Logo Tee
- Neymar Jr. 2.0 Hoody
- Neymar Jr. 2.0 Track Pant
The collection carried the Neymar Jr. branding across the pieces, giving fans the opportunity to match the football boot with apparel from the same range.
A New Chapter for Neymar Jr. and PUMA
The collection arrived shortly after Neymar Jr. and PUMA began their long-term partnership.
It represented the first major product collection created around the Brazilian star under the partnership and placed one of PUMA’s most historic football silhouettes at the centre of the collaboration.
The choice of the KING was significant. The model has a long history in football, and PUMA has previously associated the boot with legendary players including Pelé. PUMA’s own history of the KING traces the model back to the 1960s.
For Neymar, the collection offered a modern take on that heritage, combining the traditional appeal of the KING with his personal NJR identity.
When Did the PUMA x Neymar Jr. Collection Release?
PUMA announced the collection on 20 October 2020, with the company stating that the new Neymar Jr. collection was available from 19 October 2020 through PUMA.com, PUMA stores and selected retailers worldwide.
However, availability varied by market.
In South Africa, contemporary coverage reported that while the global collection was available online, the apparel collection was expected to arrive in South Africa in 2021.
PUMA KING Platinum Neymar Jr. Price
The original South African retail price is not stated in PUMA’s global announcement, so it is better not to add a South African price without a verified local product listing.
For comparison, the Japanese launch listing gave the KING PLATINUM NJR FG/AG a recommended retail price of ¥27,500, while the Neymar Jr. apparel ranged from ¥3,300 for the Logo Tee to ¥8,800 for the Track Jacket.
These prices are historical market-specific launch prices and should not be interpreted as current retail pricing.
The PUMA x Neymar Jr. KING
The Neymar Jr. KING Platinum brought together three important elements of the collaboration: football heritage, Neymar’s personal identity and modern performance technology.
With its premium K-Leather upper, 3-D touch texture, knitted tongue and RAPIDSPRINT outsole, the boot was designed around the qualities that define a creative playmaker — touch, control, speed and agility.
The matching Neymar Jr. 2.0 apparel collection extended the collaboration beyond the pitch, giving the release a lifestyle component as well.
This article covers the original PUMA x Neymar Jr. collection released in October 2020. Product availability and pricing may have changed, and the information above refers to the original launch period.
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