Mad Dog Jones x Mercedes-AMG F1 x PUMA Bring Motorsport Into Streetwear
Mad Dog Jones Meets Formula 1
PUMA, Mercedes-AMG PETRONAS Formula One Team and contemporary artist Mad Dog Jones came together for a limited collection that sits at the intersection of motorsport, streetwear and contemporary art.
Inspired by the intense visual atmosphere of Miami and Mad Dog Jones’ Thermal Vision aesthetic, the collection translates the heat, movement and colour of the city into a motorsport-focused wardrobe.
The collaboration takes cues from the world of Formula 1, where speed and performance meet highly detailed engineering. That influence is reflected throughout the collection, with Mad Dog Jones bringing his distinctive retro-futurist perspective to the heritage of Mercedes-AMG PETRONAS F1.
For Jones, the project was also about highlighting the people working behind the scenes of motorsport. His creative direction draws attention to the mechanics and engineers who fine-tune every component of a race car, from the nose to the rear wing.
PUMA Motorsport Product Line Manager Ahinthhan Anburaja described the collaboration as a meeting point between the energy of motorsport and Mad Dog Jones’ artistic vision.
The resulting pieces carry a relaxed fit and vintage-inspired feel, giving the collection a more lived-in streetwear character rather than a purely technical motorsport aesthetic.
That balance is what makes the collaboration interesting from a culture perspective. Formula 1 has increasingly moved beyond the racetrack, influencing fashion, music, design and street culture, while artists and sportswear brands continue to reinterpret the visual language of motorsport.
The Mad Dog Jones x Mercedes-AMG PETRONAS F1 Team x PUMA collection launched on PUMA.com on 17 May 2024, bringing together the worlds of Formula 1 heritage, contemporary art and modern streetwear.
Why the Collection Stands Out
The collaboration connects three different creative identities: Mercedes-AMG PETRONAS F1’s motorsport heritage, PUMA’s sportswear expertise and Mad Dog Jones’ retro-futurist visual language.
Rather than simply placing a racing logo onto traditional sportswear, the collection explores the atmosphere surrounding motorsport — heat, speed, engineering, movement and the visual intensity of the racetrack.
FAQ
Who collaborated on the Mad Dog Jones F1 collection?
The collection was created by Mad Dog Jones in collaboration with Mercedes-AMG PETRONAS Formula One Team and PUMA.
What inspired the Mad Dog Jones x PUMA collection?
The collection draws inspiration from Miami’s visual energy and Mad Dog Jones’ Thermal Vision aesthetic, alongside the speed, engineering and intensity of Formula 1.
What does the collection look like?
The range combines motorsport references with Mad Dog Jones’ retro-futurist aesthetic. The garments feature relaxed fits and a vintage-inspired feel.
When was the collection released?
The collection was announced in April 2024 and became available through PUMA.com from 17 May 2024.
Who is Mad Dog Jones?
Mad Dog Jones is a contemporary artist known for a distinctive retro-futurist visual style that blends digital art, neon colour palettes and futuristic urban imagery.
What brands are involved in the collaboration?
The collaboration brings together PUMA and the Mercedes-AMG PETRONAS Formula One Team with Mad Dog Jones.
