PUMA AND CREATIVE DIRECTOR JUNE AMBROSE LAUNCH THEIR FIRST CO-BRANDED COLLECTION, KEEPING SCORE, CELEBRATING WOMEN AND THEIR WINS 
PUMA AND CREATIVE DIRECTOR JUNE AMBROSE LAUNCH THEIR FIRST CO-BRANDED COLLECTION, KEEPING SCORE, CELEBRATING WOMEN AND THEIR WINS
PUMA AND CREATIVE DIRECTOR JUNE AMBROSE LAUNCH THEIR FIRST CO-BRANDED COLLECTION, KEEPING SCORE, CELEBRATING WOMEN AND THEIR WINS 
PUMA AND CREATIVE DIRECTOR JUNE AMBROSE LAUNCH
THEIR FIRST CO-BRANDED COLLECTION, KEEPING SCORE, CELEBRATING WOMEN AND THEIR WINS
The Keeping Score collection will be available globally beginning January 26, 2023
Cape Town, South Africa, January 31 st , 2023 —PUMA and Creative Director June Ambrose
will be releasing their first co-branded collaboration, “Keeping Score” on January 26, 2023. This
new collection is a celebration of Ambrose’s career and impact within hip hop and fashion,
exploring the idea of reflection, and encouraging women to keep score of their wins.
As culture shifts, women on and off the court continue to become more aware of their power, as
individuals and in numbers. Since joining the sportswear brand in 2020 as the Creative Director
for the Women’s Basketball category, June’s mission has continuously been focused on
highlighting and empowering women, knowing life is a team sport and together we play to win.
The 20-piece apparel, footwear and accessories collection will launch in two parts. The first
drop, available January 26 will consist of ten pieces in a rich burgundy and blue colourway.
Staying true to the prioritization of merging fashion and function and drawing inspiration from the
early days of her career, the initial product release includes reversible shorts and beanies, a
removable mesh jersey sports bra, a balaclava, colourblock leggings, and an oversized hoodie.
Standout pieces include the Hood Hall of Famer tee and the breakaway maxi to midi skirt. The
tee also boasts the phrase, “Calling All Shots,” embracing the notion of feeling powerful when
wearing the pieces. The transformative skirt lends itself to the versatility of styling within the
collection. New versions of the classic Ralph Sampson sneaker and design-forward Prevail
sneaker will also be released within this drop.
As the relationship between the global brand and Ambrose continues to grow, so has the
Creative Director’s signature philosophy, “Life is a Sport”. Speaking to the essence of the
campaign for the new collection, Ambrose wants to encourage women to, “only compete against
the best versions of themselves; our gives are our gets. Let’s make this year count, let the clock
begin Keeping Score.”
From the dominance of streetwear and sneaker culture to the influx of hip hop within high
fashion, June continues to be a template for all generations of women, reinforcing the
importance of celebrating yourself.
The PUMA Keeping Score collection available now on PUMA.com and PUMA Retail with
prices ranging from R1 299 – R5 499.