PUMA AND PALM TREE
PUMA AND PALM TREE CREW’S FIRST LIFESTYLE COLLECTION
Cape Town, 17 July 2023 – After multiple successful drops with PUMA Golf, crew love and
summer vibes are at the center of PUMA and Palm Tree Crew’s new lifestyle collaboration.
Showcased for the first time at Palm Tree Music Festival in the Hamptons on June 24, 2023, the
collection starts with classic streetwear silhouettes, which are infused with preppy, golf-inspired
touches, and summer-ready materials. Elevated with accents like embroidered details, palm
tree graphics, and an exclusive monogram print created by PUMA and Palm Tree Crew, the
apparel consists of a range of breezy and ultra-wearable silhouettes.
The co-branded Coach Jacket features a script logo and graphic on the rear, with the addition of
PUMA and Palm Tree Crew logos on the chest. The monogrammed Short Sleeve Shirt and
Shorts complete a matching set, while the Crew Sweater and Sweatpants offer a more relaxed
look.
“This new lifestyle collection is so special to us because we are really expanding our brand and
covering categories across golf and everyday wear. We wanted to create a new line that not
only tied into the laid-back summer style but also day-to-day staples with cool accents and
colors. We are really taking our partnership with PUMA to the next level and evolving into
lifestyle, not just golf” said Myles Shear, co-founder of Palm Tree Crew.
The collection’s footwear offerings include the PUMA Suede, PUMA RS-X, PUMA CA Pro, and
PUMA Leadcat in neutral, beachy colourways. The low-profile Suede features a contrasting hit
of pastel green on the heel, while PUMA’s RS-X features Palm Tree Crew’s script logo
emblazoned across the upper. The CA Pro features palm tree logos wrapped around the
midsole, and the Leadcat remains a pool-friendly inclusion, boasting the collection’s monogram
pattern across the forefoot. All styles come fastened with special gold palm tree hardware, plus
perforated detailing, and co-branded elements throughout.
“I’m so excited to launch the new PUMA x Palm Tree Crew lifestyle collection. These pieces
incorporate a more laid-back style and are perfect for day-to-day wear. I can’t wait to rep it at my
upcoming shows and see it in the crowd!”, said Kygo, DJ, producer, and co-founder of Palm
Tree Crew.
The first PUMA x Palm Tree Crew lifestyle collection will be available from 20 July, on
PUMA.com and AL Capone.
