PUMA RS-X 3D REIMAGINED TO BREAK BOUNDARIES
Cape Town, South Africa; February 13, 2023 – PUMA launches the newest edition of the RS-
X family, the RS-X 3D. The future-retro silhouette of this sneaker returns with a progressive
aesthetic and angular details. This 3D combo is all about a disruptive design to showcase one’s
disruptive style.
The RS traces its origins to 1984, when PUMA endeavored to create a revolutionary new
technology. The PUMA RS (Running System) was the world’s first wearable sports product, and
the world’s first smart shoe. The RS’s built-in computer aggregated data, translating it into
metrics that allowed runners to become faster, more efficient, and more competitive.
Designed with archival inspiration, the RS-X franchise is the frontier of PUMA’s FASTER
mantra, represented with a renewed design expression through bold new colors, modern
details, and high-tech accents. The latest style features a closed mesh textile upper with
synthetic overlays, lightweight PU midsole, and rubber outsole. The RS-X 3D has a nano
printed PUMA Formstrip on the lateral and medial sides and includes PUMA branding on the
tongue and rubber heel piece.
“Our approach allows us to blend decades of cultural references, and we found that working this
way can create a product that is both innovative and authentic to PUMA,” said Daniel Taylor,
Head of Design, Sportstyle, PUMA. “By recontextualizing our archive, the RS franchise should
evoke a sense of familiarity in people, even if they can’t quite figure out exactly what archive
shoe those elements originate from. With RS, our goal was to establish a flagship shoe to
embody our FASTER mantra.”
The PUMA RS-X 3D footwear is available at PUMA.com, PUMA Retail stores, Sportscene, Side
Step and Shesha from 9 February 2023 and retails for R2 199.