
FOR THE LOVE OF THE SHIRT: PUMA LAUNCHES FOOTBALL KITS FOR 11 NATIONS FOR THE WORLD’S BIGGEST STAGE
PUMA LAUNCHES FOOTBALL KITS FOR 11 NATIONS FOR THE WORLD’S BIGGEST STAGE
Cape Town, South Africa, 24 March 2026 – Global sports company PUMA today officially launches its national team Home & Away kits for countries heading into this summer’s biggest international football competition. First revealed on the streets of New York City at the street-level event, the collection is now available worldwide for the first time.
Each design has been built to capture the culture, character, and spirit of the nation it represents, engineered for the highest level of the game, yet rooted in the same emotion that drives football everywhere it is played.
PORTUGAL
Portugal Home Kit
The power of the ocean runs through Portugal’s Home kit. A deep red body features a tonal wave pattern capturing movement and momentum, a nod to the Atlantic waters that border the nation. Green and gold trim at the collar and cuffs reinforce the national colours, while the iconic Portuguese crest anchors the design in heritage. Bold, elegant, and ready for the biggest stage.

Away Kit
Portugal’s maritime soul comes to life in the Away kit. A white base is overtaken by sweeping teal wave patterns that evoke the country’s deep connection to the sea and its history of exploration. Fluid, dynamic, and modern, it captures the grace and power of Portuguese football in motion.

SWITZERLAND
Switzerland Home Kit
Precision and clarity define Switzerland’s Home kit. The bold red body stands clean and confident, letting the national colour speak for itself with minimal embellishment. White accents provide crisp contrast, while the Swiss cross sits proudly on the chest. No noise, just purpose. Pure Swiss efficiency on the pitch.


Switzerland Away Kit
A lighter, more expressive side of Swiss identity shapes the Away kit. A soft, almost neon green base is textured with abstract topographic patterns referencing the Alps and Switzerland’s mountainous terrain. Black accents provide a visual anchor, delivering a design that feels fresh, modern, and progressive.


MOROCCO
Morocco Home Kit
A deep, commanding red sets the tone for Morocco. Green accents and traditional patterning at the collar and sleeves tie directly to the country’s heritage. Clean, confident, and steeped in ambition, the design reflects the discipline and pride of Moroccan football.


Morocco Away Kit
Intricate detailing defines Morocco’s Away kit. A white base is adorned with subtle geometric patterns inspired by traditional Moroccan tilework and architecture – delicate, layered, and rich with cultural meaning. Red and green accents provide contrast, balancing elegance with resilience.


SENEGAL
Senegal Home Kit
Elegance meets cultural pride in Senegal’s Home kit. A white base is layered with intricate tonal patterns inspired by traditional textiles and symbols, creating depth and texture. Subtle green, yellow, and red accents tie the design to the national flag, delivering a refined and purposeful aesthetic.


Senegal Away Kit
The Away kit shifts to bold, unapologetic colour. The deep teal body is textured with flowing, organic patterns that suggest movement and natural energy. Yellow and red trim sharpen the look, resulting in a vibrant, celebratory expression of Senegalese football’s joyful spirit.


GHANA
Ghana Home Kit
Ghana’s Home kit is pure energy. A white base is overtaken by bold geometric patterns in vibrant gradients of red, yellow, and green – the national colours brought to life through rhythm and motion. The iconic black star anchors the design front and centre, spotlighting the nickname of the team. It’s celebratory, unapologetic, and built to stand out.


Ghana Away Kit
Radiating power and optimism, the golden Away kit commands attention. An all-over pattern built from Kente-inspired shapes adds cultural depth, while red trim and the ever-present black star tie it back to Ghanaian heritage. Bold, bright, and impossible to ignore.


IVORY COAST
Ivory Coast Home Kit
Ivory Coast’s Home kit is a celebration. The vibrant, animalistic orange body is animated by an all-over pattern that draws from traditional Ivorian textiles and symbols, creating movement, festivity, and warmth. Green accents provide balance, while the overall design radiates pride and collective joy. It’s football with spirit.


Ivory Coast Away Kit
A clean white foundation shapes the Away kit, layered with subtle tonal patterns evoking sunlight filtering through foliage and the natural textures of the Ivorian landscape. Orange and green frame the design with national colour, allowing understated craftsmanship to shine.


EGYPT
Egypt Home Kit
Symbolism runs deep in Egypt’s Home kit. Rich red fades into deeper tones across the chest, overlaid with angular geometric patterns referencing both ancient hieroglyphics and the electric energy of modern Cairo. Black and gold accents reinforce prestige and ambition. Monumental in feel, fitting for a nation with football history as deep as its cultural legacy.


Egypt Away Kit
A softer, more contemplative approach defines the Away kit. A soft white base is layered with tonal abstract patterns, desert sands, shifting light, timeless landscapes rendered in motion. Dark green trim at the collar grounds the design, while the overall effect stays clean, composed, and confident.


CZECH REPUBLIC
Czech Republic Home Kit
Boldness and national pride lead the way for Czechia. The deep red body carries a textured all-over pattern adding depth without distraction, while blue and white accents frame the collar and sleeves. Rooted in tradition, executed with modern confidence.


Czech Republic Away Kit
Stripped-back elegance shapes the Away kit. A clean white base is textured with abstract linework evoking sketches, street maps, and chalk marks on pavement, capturing the spontaneity of the game and freedom of the game. Gold detailing adds a subtle edge, balancing refinement with bite.


AUSTRIA
Austria Home Kit
Simplicity delivers impact for Austria. A bold red base is anchored by deep black sleeves and sharp white trim – a direct expression of the national colours, stripped back and uncompromising. The design feels grounded and familiar, reflecting a football culture shaped by discipline, physicality, and collective effort.


Austria Away Kit
Austria’s identity is reimagined through a progressive lens in the Away kit. A soft alpine-inspired palette is overlaid with fluid topographic linework mapping the country’s mountainous terrain in motion. Lighter in tone and freer in expression, it contrasts the authority of the home kit while carrying the same sense of place.


NEW ZEALAND
New Zealand Home Kit
New Zealand’s Home kit strips things back to raw, understated power. The black body is textured with abstract, flowing patterns that evoke natural landscapes – ferns, coastlines, volcanic terrain – rendered in a way that feels modern and kinetic. The iconic silver fern sits proudly on the chest, grounding the design in identity. Quiet but confident.


New Zealand Away Kit
A pale ice-blue base brings a softer, exploratory feel to the Away kit. Organic linework suggests topography, water currents, and natural movement, capturing New Zealand’s connection to land and sea with a modern edge.


ICELAND
Iceland Home Kit
Contrast and clarity shape Iceland’s Home kit. A vivid blue body evokes the North Atlantic sky and glacial waters, kept clean and minimal to let the national crest stand proud. Built for a team that never backs down.

Iceland Away Kit
The Away kit explores Iceland’s rugged, elemental landscape. A soft grey base is overlaid with intricate patterns referencing volcanic rock and cracked ice, capturing elemental beauty with a modern, performance-driven finish.


PARAGUAY
Paraguay Home Kit
The classic red and white stripes return with renewed energy. Textured with a subtle distressed finish, the design carries a sense of history and lived-in authenticity. Blue trim at the collar and cuffs ties back to the national flag, balancing tradition with a contemporary edge.


Paraguay Away Kit
Bold and disruptive in spirit, the Away kit features a deep, camouflage-like pattern in shades of black and teal, creating movement and unpredictability. The design feels tactical and modern, capturing the grit and adaptability that defines Paraguayan football. Built for the unexpected.


Technologies & Innovation Behind the Design
The full kit range is available in both Authentic and Replica versions. The Authentic jersey is developed with PUMA’s ULTRAWEAVE technology: an ultra-light performance fabric engineered for unrestricted, natural movement at the highest level of the game.
The Replica jersey features the same design as worn by the players, crafted with a more relaxed fit for match days and everyday wear. All jerseys incorporate PUMA’s dryCELL sweat-wicking technology to keep players and fans dry and comfortable.
Reflecting PUMA’s commitment to responsible product innovation, all Replica jerseys are made using the RE:FIBRE initiative, utilising recycled textile waste as the primary source of material. The recycled material maintains the same quality and performance standards and can be recycled again and again without losing quality, supporting a more circular future for football apparel.
The PUMA national team Home and Away kits are available from PUMA Retail stores, PUMA.com, Totalsports, Studio 88, Mike Sports, SportSA and JD Sports from 24 March 2026.
For more information, please visit: https://mediahub.puma.com
Frequently Asked Questions
When were the PUMA national team kits launched?
The kits were officially launched on 24 March 2026, with availability starting the same day at retailers worldwide.
Which nations are featured in this PUMA kit collection?
PUMA launched Home and Away kits for 11 nations: Portugal, Switzerland, Morocco, Senegal, Ghana, Ivory Coast, Egypt, Czech Republic, Austria, New Zealand, Iceland, and Paraguay.
What is the difference between Authentic and Replica jerseys?
The Authentic jersey uses PUMA’s ULTRAWEAVE technology—an ultra-light performance fabric engineered for unrestricted movement at the highest level of the game. The Replica jersey features the same design as worn by players but with a more relaxed fit, making it ideal for match days and everyday wear.
What technology is used in the jerseys?
All jerseys incorporate PUMA’s dryCELL sweat-wicking technology to keep players and fans dry and comfortable. Authentic versions feature ULTRAWEAVE for lightweight performance, while Replica versions are made using the RE:FIBRE initiative, which utilises recycled textile waste as the primary material source.
What is PUMA’s RE:FIBRE initiative?
RE:FIBRE is PUMA’s commitment to responsible product innovation. All Replica jerseys are made using recycled textile waste as the primary material source. The recycled material maintains the same quality and performance standards and can be recycled again and again without losing quality, supporting a more circular future for football apparel.
Where can I buy the PUMA national team kits?
The kits are available from PUMA Retail stores, PUMA.com, Totalsports, Studio 88, Mike Sports, SportSA, and JD Sports starting from 24 March 2026.
What inspired the design of the Portugal kits?
Portugal’s kits draw inspiration from the nation’s deep connection to the sea. The Home kit features a deep red body with a tonal wave pattern capturing movement and momentum, while the Away kit uses sweeping teal wave patterns on a white base to evoke the country’s maritime soul and history of exploration.
What makes the Ghana kits unique?
Ghana’s Home kit features bold geometric patterns in vibrant gradients of red, yellow, and green—the national colours—with the iconic black star front and centre. The Away kit is a striking golden design with Kente-inspired shapes, celebrating Ghanaian heritage with an unapologetically bold aesthetic.
Are the kits available for fans to purchase in both men’s and women’s fits?
Yes, PUMA offers the kits in a range of sizes and fits suitable for all fans, including both Authentic and Replica versions to accommodate different preferences for performance or casual wear.
Where can I find more information about the collection?
For more information, please visit PUMA’s media hub at https://mediahub.puma.com.