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Reduce. Reuse. Regenerate: Introducing PUMA RE.GEN, made from textile waste

PUMA RE.GEN Made From Textile Waste

PUMA RE.GEN Made From Textile Waste

PUMA RE.GEN Made From Textile Waste

PUMA is focusing on the theme of regeneration for its new RE.GEN collection. Inspired by the idea of repairing or rebuilding something that’s been damaged or lost, this dynamic collection of footwear, apparel and accessories is constructed from PUMA’s own industry waste and other recycled materials.PUMA is committed to reducing its environmental impact and living up to its code of being “Forever Better.” RE.GEN minimises waste and makes an environmental statement through street style and was created in an effort to reduce and regenerate textile industry waste.

Apparel styles are made with recycled polyester or at least 20% recycled cotton and all footwear features a minimum of 20% recycled material on the upper. The collection features the RE.GEN Oslo Maja (R1 899), Cropped Jacket (R1 799), Tee (R649), AOP Tee (R799), Wide Leg Pants (R1 299) and Woven Skirt (R1 299) for women while men’s gear includes the RE.GEN Oslo City (R2 299), Jacket (R2 499), Woven Pants (R1 799) and AOP Tee (R899). There’s also the Shoulder Bag (R799), Deconstructed Low Curve Cap (R399) and Short Visor Cap (R399).Available from 20 May from PUMA.com, PUMA stores, Archive online, X-Trend, Superbalist, Shesha and selected retailers.


PUMA’s RE.GEN collection focuses on reducing textile waste by using recycled materials in apparel, footwear, and accessories. The collection incorporates recycled polyester, recycled cotton, and leather and cotton off-cuts from Puma’s own production and the wider textile industry. The RE.GEN line is inspired by the concept of regeneration in an urban environment and aims to minimize waste while making an environmental statement through street style. 

Here’s a more detailed breakdown:










  • Recycled Materials:

    RE.GEN utilizes recycled polyester, recycled cotton (at least 20% in apparel), and leather and cotton off-cuts. 



     













  • Regeneration Theme:

    The collection is designed with the concept of “regeneration” in mind, suggesting the rebuilding or repairing of damaged or lost items. 



     













  • Urban Street Style:

    RE.GEN aims to blend environmental consciousness with street style aesthetics. 



     













  • Product Range:

    The collection includes a variety of apparel items like leggings, hoodies, and jumpsuits, along with footwear like the Wild Rider and Mirage Sport, and accessories such as backpacks, body bags, and bucket hats. 



     













  • Visual Elements:

    Many RE.GEN items feature graphics like the “Reduce. Reuse. Regenerate.” message, and some pieces incorporate bright colors and graffiti-inspired designs. 

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