THE RS-X EFEKT GRADIENT PACK IS THE LATEST CHAPTER IN PUMA’S RUNNING SYSTEM FRANCHISE
PUMA RS-X EFEKT GRADIENT PACK
Cape Town, South Africa; March 24, 2023 – The new RS-X Efekt Gradient pack joins the
classic PUMA RS franchise to spark this new season. The refreshed silhouette arrives in
four curated editions that are tied together with gradient colorways: Navy, Sand, Black, and a
Purple color scheme.
The silhouette itself is characterized by a technical feel, comprised of specialized overlays
that lend the shoe its distinctive energetic look. The shoe’s heel counter acts as a support
element, as well as a utilitarian touch to the silhouette’s upper. Creating the shoe’s futuristic
aesthetic, RS-X Efekt Gradient boasts overstated tooling, plus grippy rubber coverage on the
outsole, while mesh components ensure the shoe remains light and breathable.
The PUMA RS-X Efekt Gradient Warm White-Granola is available from March 23, 2023,
from PUMA.com, PUMA stores, Archive, sportscene, Shesha and Superbalist.
HISTORY OF THE RUNNING SYSTEM
The 1980s marked a change from team-oriented competition to the individual pursuit of fitness. The simplicity of jogging attracted many people; lacing up shoes and heading out the door made it easy to get fit.
FOREWORD
In 1984, Armin Dassler had a vision. It was sparked by the drive to help athletes perform better using the help of new technology. This was the beginning of PUMA researching runners by using scanning and sensing technology at a time when no one else was doing so. This research was the foundation for an entire collection of shoes with very special performance quality – the first of its kind.
But this is not what makes this pair of PUMA running shoes special. It is rather the fact that the RS-Computer was the first wearable digital sport product ever.
