PUMA and Manchester City Turn Hong Kong Harbour Into a Football Pitch for 26/27 Away Kit Launch
Published: 31 July 2026
Global sportswear giant PUMA and Manchester City delivered one of the most spectacular football kit launches of the year by transforming Hong Kong Harbour into a floating football pitch to unveil the club’s new 2026/27 Away Kit.
The unique waterfront activation marked the beginning of Manchester City’s Asia pre-season tour, bringing together players, club legends, supporters, media, and local football communities against one of the world’s most iconic skylines.
A Floating Football Pitch in Hong Kong Harbour
Instead of a traditional runway or stadium reveal, PUMA and Manchester City chose an unforgettable setting by converting a floating vessel into a fully functional football pitch.
The event formed part of the club’s “Built For This City” campaign, celebrating Manchester City’s identity while creating an immersive experience for fans in Asia.
Throughout the evening, Manchester City first-team players and club legends interacted with supporters during community football matches, trophy presentations and exclusive fan experiences.
The breathtaking Hong Kong skyline created the perfect backdrop for one of football’s most creative kit launches.
Community Football Takes Centre Stage
The launch wasn’t just about unveiling a new jersey.
PUMA and Manchester City invited:
- Local football teams
- Community players
- Media
- Content creators
- Football influencers
- Manchester City supporters
to participate in a community football tournament on the floating pitch.
Fans also enjoyed opportunities to meet Manchester City players and legends, making the launch a memorable celebration of football culture.
Asia Tour Continues in Seoul
The Hong Kong activation marks the opening chapter of Manchester City’s 2026 Asia Tour.
The club will next travel to Seoul, South Korea, from 5–9 August, where PUMA will host a series of fan experiences through the MAN CITY HOUSE BY PUMA.
Activities will include:
- Player appearances
- PUMA x Manchester City Football Clinic
- Open training sessions
- Community football events
- Media engagements
The activations aim to strengthen the connection between Manchester City and its growing fanbase across Asia.
The 2026/27 Manchester City Away Kit
The newly launched Away Kit forms part of PUMA’s latest football collection and continues the club’s tradition of combining modern performance technology with design inspired by Manchester’s identity.
The campaign highlights Manchester City’s iconic bee symbol, representing the city’s heritage, resilience and community spirit.
Where to Buy the New Manchester City Away Kit in South Africa
The Manchester City 2026/27 Away Kit is now available in South Africa through selected retailers.
Available at:
- PUMA Retail Stores
- PUMA Online
- Totalsports
- Studio 88
- Sportsmans Warehouse
- Takealot
Fans can shop the latest jersey while stocks last.
PUMA Continues to Push Creative Boundaries
Known for innovative football campaigns, PUMA continues to redefine how clubs launch new kits.
By turning Hong Kong Harbour into a floating football venue, the brand showcased its commitment to blending football, culture, community and entertainment into unforgettable global experiences.
The activation also demonstrates Manchester City’s expanding international presence as the Premier League champions continue engaging supporters beyond traditional matchdays.
About PUMA
Founded in 1948, PUMA is one of the world’s leading sports brands, designing footwear, apparel and accessories for athletes and everyday consumers.
The company develops products across football, running, training and lifestyle categories while distributing its products in more than 120 countries worldwide.
Headquartered in Herzogenaurach, Germany, PUMA also owns the brands Cobra Golf and stichd.
Frequently Asked Questions
Where was Manchester City’s new Away Kit launched?
The 2026/27 Manchester City Away Kit was officially unveiled on a floating football pitch in Hong Kong Harbour.
What is the “Built For This City” campaign?
It is PUMA and Manchester City’s global campaign celebrating the club’s identity, community and connection with supporters around the world.
Where can I buy the Manchester City 2026/27 Away Kit in South Africa?
The jersey is available from:
- PUMA Retail Stores
- PUMA Online
- Totalsports
- Studio 88
- Sportsmans Warehouse
- Takealot
Why was Hong Kong chosen for the launch?
Hong Kong hosted the first stop of Manchester City’s 2026 Asia pre-season tour, making it the ideal location to kick off the global Away Kit campaign.
