Racing Driver Naomi Schiff on PUMA’s “She Moves Us”: “Back Yourself 100%”
Racing Driver Naomi Schiff talks about her passion for car racing and how she wants to inspire
young women for PUMA’s “She Moves Us” platform
Racing Driver, Presenter and Stunt Driver Naomi
Schiff frankly spoke about the sacrifices and challenges of being a female professional racing
driver in a “She Moves Us” video conversation for Sports company PUMA: ”I’ve had a lot of
experiences in this short lifetime of mine. And the most important thing is to have your own
back, because you’re going to face so many hurdles along the way. More than our male
counterparts. So, you’ve got to believe in yourself. And if you don’t believe in yourself, other
people won’t. So, back yourself 100%.”
The former W-Series driver is committed to improve equality in Motorsport wants to empower
girls and young women to embark on a career in car racing: “My first race, I didn’t want to
participate in the race. I found the whole thing quite intimidating because no one around me
looked like what I look like. My dad threw me into the deep end and said, ‘We’re just going to do
it’. So I was actualy really nervous and I wasn’t looking forward to it, but I really enjoyed myself.
I came out with a big smile on my face and never looked back.”
“She Moves Us” wants to empower girls and young women through sharing stories and joint
efforts to impact their rights globally. It is inspired by global pop-star and PUMA Ambasssador
Dua Lipa who said: "Sharing stories of success is all part of changing the narrative, especially in
fields like sports and entertainment that have tended to amplify the accomplishments of men.
Women are already nailing it across the board and celebrating their achievements is exciting
and empowering. It also encourages those rising up to aim for the stars.”
PUMA has an inclusive product offering to cater for women and girls in sport: underwear and
activewear, modest sportswear, a maternity offering and performance specific products
exclusively engineered for women. PUMA supports all athletes to perform at the highest level
and works with organizations and partners committed to remove barriers in sports.
For the full Naomi Schiff “She Moves Us” video interview, please click HERE.
Naomi Schiff – SHE MOVES US “FORWARD”
Q&A
Interviewer: PUMA
Q&A
1. What does “She Moves Us” mean to you?
I think it’s quite an empowering statement in the sense that it empowers us to be united as
women. So when I hear the statement “She Moves Us”, I don’t think about myself. I think
about the women I work with and how they inspire me.
2. How do you stay true to yourself?
It’s probably not easy to be true to yourself because people want you to be something that
you’re not. I think I just always have to remind myself that who I am is good enough. It’s not
for me to catch up with their expectations, it’s for them to catch up with who I am.
3. What would you tell young women who are embarking on their careers?
I’ve had a lot of experiences in this short lifetime of mine. And the most important thing is to
have your own back, because you’re going to face so many hurdles along the way. More
than our male counterparts. So, you’ve got to believe in yourself. And if you don’t believe in
yourself, other people won’t. So, back yourself 100%.
4. What does it feel like when you’re racing?
The best way to describe when you’re racing is kind of like all the sound turns off and
you’re just really living the moment and not really thinking about anything other than what’s
happening on the piece of tarmac right in front of you.
5. Do you remember the first time you raced?
My first race, I didn’t actually want to participate in the race. I found the whole thing quite
intimidating because no one around me looked like what I look like. My dad threw me into
the deep end and said, “We’re just going to do it”. So I was actualy really nervous and I
wasn’t looking forward to it, but I really enjoyed myself. I came out with a big smile on my
face and never looked back.
