Skepta and PUMA Unveil the SKOPE FOREVER Sneaker and First Full Collection
Skepta and PUMA SKOPE FOREVER Collection
The wait is over, as Skepta’s inaugural collection with PUMA is finally unveiled.
Cape Town, 13 May 2024 – Skepta’s unequalled style and cultural influence collide with
PUMA’s rich heritage of sportswear design, creating a ground-breaking collection characterised
by its distinct shapes, unique details and textures. Capturing the mood of the collection itself,
the campaign employs light and shadow as primary visual codes, naturally casting the spotlight
on Skepta.
After being welcomed into the PUMA family as a brand ambassador in 2022, Skepta now
unveils his inaugural collaborative collection. Created especially for Skepta and based on his
unique aesthetic and codes, the collection features a stealthy colour palette emphasising
materials like premium nylon, offset by silver hardware inspired by PUMA’s origins.
Balancing history with innovation, Skepta and PUMA’s first drop goes deep into PUMA’s
extensive archive, adding Skepta’s distinct perspective to a full collection of apparel,
accessories, and a brand-new footwear silhouette, the PUMA Skope Forever.
Conceived as a uniform for Skepta, the PUMA x Skepta Track Jacket and Track Pants form a
coordinated set, taking inspiration from PUMA’s T7 tracksuit. The technical Vest features unique
tailoring with concealed pockets, while the accompanying Backpack maintains the same
aesthetic, created in a black-on-black colourway with ample storage. Completing the line-up of
accessories, the first PUMA x Skepta collection also introduces Gloves and a cuffless Beanie.
The PUMA Skope Forever is an all-new footwear style co-created by Skepta and PUMA,
inspired by early-2000s footwear designs and debuting in a special iridescent colourway.
Robust tooling serves as the foundation for the upper, featuring a mesh underlay wrapped in
fluid opalescent panels. Silver accents emerge from beneath the Skope Forever, contrasting
with its covert colourway. A special PUMA x Skepta badge features on the tongue, completing
the tech-luxe silhouette.
Kicking off a long-term partnership between Skepta and PUMA, the first collection is available
from 18 May 2024 from Shelflife.
