Levi’s® and Barbour Unite: A Celebration of Heritage, Craftmanship, and Adventure
Levi’s® and Barbour Unite
San Francisco, CA, October 30, 2025 – Two titans of functional design, the Levi’s® brand and British heritage craftsman, Barbour, have come together in a transatlantic collaboration that honors over 170 years of shared heritage, craftsmanship, and adventure. The Levi’s® x Barbour collection celebrates the intersection of utility and style that define both legendary brands by creating new expressions of original design methods.
Levi’s® and Barbour Unite
The Levi’s® and Barbour unite collection fuses the best of both worlds – Barbour’s signature waxed cotton and Levi’s® legendary denim – to create a limited-edition range of jackets, apparel, and accessories that blend functionality, endurance, and timeless style. Each piece pays homage to the workwear roots and craftsmanship that have defined both brands for generations, with the partnership exploring how function and form unite in pieces that carry the soul of their makers.
The Levi’s® x Barbour collection fuses the best of both worlds – Barbour’s signature waxed cotton and Levi’s® legendary denim – to create a limited-edition range of jackets, apparel, and accessories that blend functionality, endurance, and timeless style. Each piece pays homage to the workwear roots and craftsmanship that have defined both brands for generations, with the partnership exploring how function and form unite in pieces that carry the soul of their makers.
The women’s Levi’s® x Barbour Spey Wax Jacket reimagines Barbour’s classic silhouette in tobacco wax with brown cord collar, featuring pocket flaps shaped like Levi’s® iconic arcuate, trucker-style cuffs and waistband, and a back-cinch characteristic of Levi’s® archival denim. With moleskin pocket lining and co-branded elements throughout, the piece bridges outdoor functionality with authentic Western workwear DNA. For men, the Levi’s® x Barbour Bedale appears in two distinct iterations: a dark navy desert wax version with black cord collar featuring front panels and modern tartan lining, and a denim workwear-inspired version with triple needle topstitching, antique brass metal trims, and resin rinse finish for authentic durability.
The Levi’s® x Barbour Type II Waxed Jacket leverages Barbour’s most traditional colorway in archive olive with brown cord collar, while the Type II Denim version offers mid-wash indigo denim with a distinctively Barbour green cord collar and tonal embroidery at the cuff placket.
For bottoms, the Levi’s® x Barbour 578 Pleated Corduroys feature deep pleats with classic tartan binding at the outseam and “Barbour” embroidery added to the coin pocket. The interior artwork, drawn directly from the Levi’s® and Barbour archives and united by a shared stylistic language, celebrates the working heritage of both brands – featuring Barbour fisherman and Levi’s® miner graphics printed on the pocketbags. The Levi’s® x Barbour 568 Loose offers a dark worn-in finish with the same interior artwork and tartan binding details, emphasizing authentic, lived-in character. Both bottoms have co-branded jacron patches at the back waistband featuring each brands’ iconic logos printed in Barbour’s signature green.
The collection includes a heavyweight Levi’s® x Barbour Hoodie in rosin featuring co-branded artwork that integrates Barbour’s classic beacon brand artwork with the Levi’s® two-horse pull logo. The Levi’s® x Barbour Graphic Tee features a mashup graphic celebrating both brands’ historic intellectual property. Capping off the collection, the Levi’s® x Barbour Waxed Cap comes in olive wax with classic tartan lining, antique brass closure, and a Levi’s® red tab at the brim.
Each waxed garment in this collection uses Barbour’s premium beeswax-infused cotton, designed to develop rich character with age, just as Levi’s® denim fades and personalises over time.
The campaign celebrates true mastery: the quiet dedication behind every stitch, rivet, and seam. Shot by photographer and director Tbone Fletcher with styling by Tirino Yspol, the collection’s campaign serves as a visual homage to legacy, labor, and the quiet poetry of repetition. Framed through the lens of the 10,000-hour rule of mastery, it highlights authentic craftspeople as protagonists rather than traditional models – individuals who have dedicated themselves to perfecting their methods, skills, and techniques. Featured makers include Shivas Howard Brown, founder of Friendly Pressure who crafts bespoke speakers and sound systems; ceramics designer Lev Rosenbush; furniture maker Andu Masebo; and jewelry maker Ellie Mercer. The collection honors the enduring legacy of craft, resilience, and dedication that Levi’s® and Barbour have embodied for generations, while celebrating modern makers as they forge new legacies for the future.
Extending the celebration of longevity and repair, the Levi’s® x Barbour Re-Loved program gives new life to old garments. Vintage Levi’s® denim is restored and reimagined using Barbour’s iconic waxed fabrics, creating one-of-a-kind patchwork jackets and 501® jeans that celebrate both durability and artistry. Each piece tells its own story of wear, repair, and renewal, reflecting the brands’ shared belief that great clothes get better with time. The Re-Loved range will be available at select locations on November 20th, including Selfridges London and flagship Levi’s® and Barbour stores in Tokyo.
The Levi’s® x Barbour collection launches worldwide on October 30th, and will be available for purchase on Levi.co.za, in select Levi’s® Stores, and Barbour retail channels.
About the Levi’s® brand
The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become one of the most recognizable garments of clothing in the world—capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading denim and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about the Levi’s® brand, its products and stores, please visit levi.com.
About Levi Strauss & Co.
Levi Strauss & Co. (LS&Co.) is one of the world’s largest brand-name apparel companies and a global leader in jeanswear. The company designs and markets jeans, casual wear and related accessories for men, women and children under the Levi’s®, Levi Strauss Signature™, Denizen®, Dockers® and Beyond Yoga® brands. Its products are sold in approximately 120 countries worldwide through a combination of chain retailers, department stores, online sites, and a global footprint of approximately 3,400 retail stores and shop-in-shops. Levi Strauss & Co.’s reported 2024 net revenues were $6.4 billion. For more information, go to http://levistrauss.com, and for financial news and announcements go to http://investors.levistrauss.com.
About Barbour
Originally established by John Barbour in 1894 in South Shields in the North East of England to provide outerwear to fishermen, sailors and mariners to protect them from the worst of the British weather, today Barbour offers a complete wardrobe of clothes, accessories and footwear for men, women and children. Shirts, knitwear, trousers, footwear and accessories are now just as much in demand as Barbour’s iconic outerwear.
Forever synonymous with the British countryside, Barbour’s collections now span from the best practical country clothing to fashion-forward lifestyle collections. To this day Barbour’s ranges continue to be inspired by the company’s archives which date back to 1910 – each season classic designs are re-interpreted into modern, contemporary silhouettes.
A family-owned 5th generation brand established over 130 years ago, Barbour is a global success story sold in over 55 countries worldwide including Germany, Italy, Spain, France, the US and Japan. In 2020, Barbour launched Wax for Life, an overarching name for all of Barbour’s wax services designed to encourage customers to extend the life of their jackets. Wax for Life includes Re-waxing and Repairs first introduced in 1921 and Re-Loved, an upcycling circularity initiative taking jackets that owners no longer have a need for, cleaning re-waxing and repairing them, thus extending the life of the jackets. In May 2024, Dame Margaret Barbour as the Grantee was granted a Royal Warrant of Appointment to HM The King as manufacturers of outerwear, clothing, footwear and accessories.
–END–