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PUMA TAKES SPEED TO THE NEXT LEVEL WITH THE NEW ULTRA FEATURING NEXT-GEN ULTRAWEAVE AND PWRTAPE TECHNOLOGY

 The brand-new ULTRA features an upgraded lightweight ULTRAWEAVE upper
injected with PWRTAPE technology that takes inspiration from the human foot
anatomy to provide natural support for faster changes of speed and direction.
 SPEEDPLATE outsole for next-level traction and propulsion.

 MADE FOR HER – Two years on from PUMA’s first women-specific fit, PUMA has
continued to evolve the fit through player research and development. The women’s fit
features reduced volume in the forefoot and a lower instep height based on the
anatomical shape of a woman’s foot.

 Available in a UNISEX and WOMEN’S SPECIFIC fit.
Cape Town, South Africa – 29 June 2023 – Global sports company PUMA has today
unleashed the next generation of the brands popular speed boot – the ULTRA Breakthrough
edition. The remastered model is armed with a completely redesigned lightweight
ULTRAWEAVE upper to push the limits of speed.

The new upper takes PUMA’s signature speed to the next level with the application of
PUMA’s PWRTAPE technology that draws from the anatomy of the human foot to provide
optimal lightweight support in key areas of the foot for added stability and a locked in fit to
perform quick cuts and explosive movements.

The ULTRA also features an explosive dual-density SPEEDPLATE for next-level traction.
The result is a more dynamic plate and a more reactive toe box that provides added
propulsion and energy transfer when going from 0 to fast.
The new ULTRA features faster branding with sleeker formstrip and a semi-transparent
upper so you can see the innovative PWRTAPE technology.
The ULTRA will be worn by Kingsley Coman, Antony, Memphis Depay, Christian Pulisic, and
leading women’s players at the 2023 World Championships in Australia this summer
including Fridolina Rolfö, Alex Popp and Tamires.

Two years since PUMA launched their first women’s specific fit football boots, PUMA has
updated their product offering over this period to include a women’s fit across all three of
their silos – ULTRA, FUTURE and KING.

“PUMA’s women’s fit has continued to evolve, I have felt a huge difference when it comes to
the lock down and support the boot gives me”, said Fridolina Rolfö, Barcelona and Sweden
International”. “Before the women’s fit we were wearing the same boot as the men, so the fit
was not tailored to our foot shape. Now I feel more comfort and confidence when stepping
into the women’s fit UTLRA.”

“The new ULTRA continues to push the boundaries of speed, comfort and support. We want
our athletes to have the optimal weight to ensure the boot is light, durable and provides the
right support which is achieved through the combination of the PWRTAPE technology and
ULTRAWEAVE upper”, said Stephanie Viera, Product Line Manager Teamsport Footwear.
“We have continued to develop our unique women’s specific fit offering, which is now used
by over 90% of our female athletes, which is a testament to how much our athletes love the
women specific fit.”

The new ULTRA is part of the PUMA Breakthrough Pack and is available in a unisex and
women’s specific fit that also includes the FUTURE and two new PUMA KINGs in fresh new
colour updates. The PUMA KING women’s fit colourway will be used by PUMA’s female
players at this summer’s World Championships in Australia. The PUMA KING black
colourway arrives in a unisex fit only in sizes UK6 to UK12.
Take your game to the next level with the Breakthrough Pack available from 20 July 2023
from PUMA.com and Totalsports.

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